Does GotU retarget? Meaning, do they make sure different users see your Ads?
Absolutely. GotU does this in two ways.
1. When building a campaign, while it has a certain level of repeat- making sure your Ad is seen multiple times by the same person, you can also request to have less repeat and we will guide you on the proper way to write these ads.
2. Each month of the campaign, GotU will target different users so that your reach is expanded. This is also why you won't be able to reach all possible reach in the first month- to maintain ongoing opportunities.